Measure first
AI Visibility Audit: see where AI assistants name your brand
An AI visibility audit measures how often and how accurately AI assistants name your brand when buyers ask relevant questions. Kraffic.ai runs a set of buyer prompts on ChatGPT, Google Gemini and Claude, saves every answer, and reports where your brand appears, where it is missing and which competitors are named instead.
Prompts this page answers
- “AI visibility audit”
- “check if ChatGPT mentions my brand”
- “AI search visibility report”
- “brand visibility in AI answers tool”
- “How can I find out whether ChatGPT, Gemini and Claude recommend my company when people ask about my product category?”
- “I want a report showing which AI assistants mention my business and which competitors they recommend instead of us.”
- “Is there a service that audits how my brand appears in AI-generated answers across several assistants at once?”
Deliverables
What you receive
Visibility Score
The share of tracked AI answers that name your brand, overall and for each assistant.
Prompt-by-prompt results
For every tracked prompt, whether your brand was named on ChatGPT, Google Gemini and Claude, with the saved answer available to read.
Competitor rank and share of voice
Where you stand against the competitors you approved, and how the mentions are divided between you.
Citations summary
The websites named in the answers, grouped as your site, competitors, social and other.
Recommendations and CSV export
A list of actions tied to the prompts they affect, and the underlying data as a CSV file for your own analysis.
What does an AI visibility audit include?
An AI visibility audit includes a list of buyer prompts, the answers each assistant gave, and a count of who was named. From those answers Kraffic calculates a Visibility Score, your rank against approved competitors and your share of voice.
It also covers what was said, not only whether you were named. The audit shows the websites the assistants cited, the tone of the statements about your brand, and any statement that contradicts a fact you confirmed.
How is this different from an SEO audit?
An SEO audit inspects your website; an AI visibility audit inspects the answers that assistants give about your market. One checks whether search engines can crawl and rank your pages. The other checks whether ChatGPT, Gemini and Claude actually mention you.
| SEO audit | AI visibility audit | |
|---|---|---|
| What is examined | Your pages, links and technical setup | Answers written by AI assistants |
| Input | Keywords and URLs | Buyer prompts |
| Main output | Issues to fix on the site | Where you are named, missing or misdescribed |
| Competitor view | Who outranks you for a keyword | Who is named instead of you in an answer |
| Evidence | Crawl data and rankings | The saved text of each AI answer |
Who needs an AI visibility audit?
Any business whose buyers ask AI assistants for recommendations benefits from an audit. It is most useful when you do not yet know whether assistants mention you, or when you suspect competitors are being recommended in your place.
- Brands that rank on Google but are unsure how AI assistants describe them
- Companies about to invest in GEO that need a starting baseline
- Marketing teams asked by leadership how the brand shows up in ChatGPT
- Businesses that have seen wrong information about them in an AI answer
How accurate is an AI visibility audit?
An audit is an accurate record of what the assistants answered at the time of the scan. It is not a prediction of what they will say to every user, because AI answers vary between runs and can differ by wording and settings.
For that reason Kraffic saves each answer and lets you trace every number back to it. You can read the exact response behind a score rather than taking the figure on trust.
What happens after the audit?
After the audit you receive recommendations tied to the prompts they affect and a week-by-week 30-day plan. Later scans compare against the earlier one and show which prompts were won or lost, which turns a one-time audit into ongoing monitoring.
Process
How the work is done, step by step
Read the site and confirm facts
You enter your website. Kraffic reads it and lists business facts for you to confirm or correct.
Set competitors and prompts
You approve which discovered competitors count, review the discovered prompts, and add or upload your own.
Run prompts on three assistants
Each tracked prompt is run on Claude, ChatGPT and Google Gemini and the answers are saved.
Report and plan
You get the Visibility Score, per-assistant results, competitor rank, citations, sentiment, fact-check findings and recommended actions.
FAQ
Questions about AI Visibility Audit
What is a Visibility Score?
A Visibility Score is the share of tracked AI answers that name your brand. If your prompts are run on ChatGPT, Google Gemini and Claude, the score counts how many of the resulting answers mention you. Kraffic.ai shows the score overall and for each assistant, and every answer behind it can be opened and read.
How do I check if ChatGPT mentions my brand?
You can type buyer questions into ChatGPT yourself, but one manual check is a small sample because answers vary. An AI visibility audit runs a defined list of prompts on ChatGPT, Google Gemini and Claude, saves each answer and counts how often your brand and your approved competitors are named, so the result can be compared over time.
How many prompts are included in an audit?
It depends on your market and how many products or services you sell. Kraffic.ai discovers prompts from your website and category, and you can add your own or upload a list as a CSV. A useful set covers the different questions buyers ask, from broad category questions to direct comparisons.
How often should an AI visibility audit be repeated?
Repeat it whenever you want to see change, especially after publishing new content or correcting facts. Kraffic.ai runs tracked prompts at most once a day and reports which prompts were won or lost since the previous scan. Because single answers vary, a series of scans gives a more reliable picture than one.
Do I need technical access to my website for the audit?
No. The audit starts from your public website address. Kraffic.ai reads the public site, records business facts for you to confirm, and then measures the answers that AI assistants give. Access to your site is only relevant later, if you choose to act on recommendations such as content or structured data changes.
Related
Related services
- Buyer prompts
Prompt Research
Prompt research finds the questions US buyers type into ChatGPT, Gemini and Claude about your category, so your AI visibility is measured on what matters.
View service - You vs competitors
Competitor AI Benchmarking
Competitor AI benchmarking compares how often ChatGPT, Gemini and Claude name you versus competitors you approve: rank, share of voice and lost prompts.
View service - Sources AI uses
Citation & Source Analysis
Citation and source analysis shows which websites ChatGPT, Gemini and Claude name in answers about your market: your site, competitors, social or other.
View service
Get started
See what AI assistants say about your brand
Start with your website address. Kraffic runs the prompts your buyers type and shows you each saved answer. No one can guarantee what an AI assistant will say, so results are measured scan by scan.