You vs competitors
Competitor AI benchmarking: your share of voice in AI answers
Competitor AI benchmarking compares how often AI assistants name your brand against how often they name your competitors, on the same set of buyer prompts. Kraffic.ai finds competitors, lets you approve which ones count, and reports your rank, share of voice and the prompts won or lost on ChatGPT, Google Gemini and Claude.
Prompts this page answers
- “competitor analysis for AI search”
- “AI share of voice tool”
- “benchmark brand in ChatGPT answers”
- “compare AI visibility with competitors”
- “How do I measure how often AI assistants recommend my competitors compared with my own brand for the same questions?”
- “I need a share of voice report for ChatGPT, Gemini and Claude that only includes the competitors I actually compete with.”
- “Which of my competitors is winning the most AI recommendations in my category, and on which prompts?”
Deliverables
What you receive
Approved competitor set
A competitor list that Kraffic proposes and you approve, so the benchmark reflects your real market.
Rank against competitors
Your position among approved competitors by how often each brand is named in tracked answers.
Share of voice
How the mentions are divided between you and each approved competitor, overall and per assistant.
Head-to-head prompt view
For each prompt, which brands were named on Claude, ChatGPT and Google Gemini.
Won and lost prompts
The prompts where you gained or lost a mention since the previous scan, with recommendations tied to them.
What is competitor AI benchmarking?
Competitor AI benchmarking is measuring your presence in AI answers relative to named rivals. Your own Visibility Score says how often you appear; benchmarking says whether that is more or less than the companies buyers compare you with.
The comparison is only fair when every brand is measured on the same prompts, on the same assistants, in the same scan. That is how Kraffic runs it.
Why do you approve the competitors?
You approve competitors because an automatic list can include companies you do not really compete with. Kraffic finds candidate competitors from your site and market, and you decide which ones count.
This keeps rank and share of voice meaningful. A benchmark against a marketplace, a publisher or a company in a different segment would distort the numbers.
What do rank and share of voice mean?
Rank is your position among approved competitors, ordered by how often each brand is named. Share of voice is the proportion of those mentions that belong to each brand.
| Measure | What it is | Question it answers |
|---|---|---|
| Visibility Score | Share of tracked answers that name your brand | How often do we appear? |
| Rank | Your position among approved competitors | Who appears more than us? |
| Share of voice | How mentions are split between brands | How much of the conversation is ours? |
| Won and lost prompts | Prompts where a mention changed since the last scan | What moved? |
What can you learn from a competitor benchmark?
A benchmark shows where a competitor is named and you are not, which is the most direct list of opportunities. Reading the saved answer shows how the assistant described that competitor and which websites it cited.
- Prompts a competitor wins on one assistant but not on others
- Types of prompt where you are consistently absent, such as comparisons
- Sources that are cited when competitors are named
- Changes after a competitor or you publish new content
How often should the benchmark be updated?
Update it as often as you need to see movement. Kraffic runs tracked prompts at most once a day and compares each scan with the previous one. Because AI answers vary between runs, small swings in a single scan are normal; a consistent change over several scans is the signal to act on.
Process
How the work is done, step by step
Find and approve competitors
Kraffic reads your site and finds competitors. You approve the ones that count.
Fix the prompt list
Discovered prompts and your own, typed in or uploaded as a CSV, form the common test for every brand.
Scan
Each prompt is run on Claude, ChatGPT and Google Gemini and every answer is saved.
Compare
You see your rank and share of voice across the assistants, and prompt-by-prompt results for each assistant.
Act and re-scan
Recommendations target the prompts you are losing, and later scans show what was won or lost.
FAQ
Questions about Competitor AI Benchmarking
What is share of voice in AI search?
Share of voice in AI search is the proportion of brand mentions in AI answers that belong to your brand, compared with your competitors. It is measured across a fixed set of prompts on assistants such as ChatGPT, Google Gemini and Claude. Kraffic.ai calculates it using only the competitors you approved.
How does Kraffic.ai decide who my competitors are?
Kraffic.ai reads your website, records what you offer and finds companies that appear to compete with you. It does not treat that list as final. You approve which competitors count, and only approved competitors are used for rank and share of voice. You stay in control of what the benchmark compares.
Can I see the exact answer where a competitor was named?
Yes. Every tracked answer is saved, and each number in the platform can be traced to the answer behind it. You can open the response from Claude, ChatGPT or Google Gemini for a given prompt and read how the assistant described each brand and which websites it named.
Why is my competitor named on one assistant but not another?
The assistants are built by different companies, trained on different data and retrieve web pages in different ways, so they often give different answers to the same prompt. This is why results are reported per assistant. A gap on one assistant only can point to a specific source or type of content.
Does benchmarking show why a competitor is ahead?
It shows evidence, not a certain cause. You can see the prompts a competitor wins, the wording of the answers and the websites cited. Those point to likely reasons, such as clearer content or stronger third-party coverage. Assistants do not disclose their reasoning, so conclusions should be tested by making changes and re-scanning.
Related
Related services
- Measure first
AI Visibility Audit
An AI visibility audit shows where ChatGPT, Gemini and Claude name your brand, where they name competitors instead, and which prompts you are missing.
View service - Sources AI uses
Citation & Source Analysis
Citation and source analysis shows which websites ChatGPT, Gemini and Claude name in answers about your market: your site, competitors, social or other.
View service - Buyer prompts
Prompt Research
Prompt research finds the questions US buyers type into ChatGPT, Gemini and Claude about your category, so your AI visibility is measured on what matters.
View service
Get started
See what AI assistants say about your brand
Start with your website address. Kraffic runs the prompts your buyers type and shows you each saved answer. No one can guarantee what an AI assistant will say, so results are measured scan by scan.